“Most businesses are data rich, but information poor.” says the author of Web Analytics 2.0 who is also the chief digital marketing evangelist at Google: Avinash Kaushik. However, with digital analytics that track key metrics, businesses can obtain real-time data…
The UK is an enormous globally leading e-commerce market. Its e-commerce market is also the major driver of the economy. A report by J.P. Morgan highlights, prior to COVID-19, it contributed to 16.5 per cent of the total annual business…
“It’s never over. There is always change and always more to do.” Dr Koeing, the CEO of German Allianz Health affirms and stresses over to explain the vitality of transformative initiatives for firms. Along those lines, digital transformation has become…
