10 Best Free Social Media Management Tools for Small Businesses

Branding on social media is one of the most important aspects of a business. A company’s social media presence plays a crucial role in its long-term success. Your business can be on a variety of social media platforms. However, it isn’t easy to manually handle your social media accounts since there are so many prominent social media platforms you need to be a part of.

This is where social media management tools come in handy. However, with the prices of these tools skyrocketing, your small business may not be able to invest its money in them just yet.

So, should you give up on the idea of online branding?

Absolutely not. 

Fortunately, several free social media management tools are available to help you simplify handling your social media business accounts. 

Social Champ

The all-in-one social media management tool Social Champ will boost your marketing team significantly. It’s the most effective tool for managing your Facebook, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, and Instagram accounts. 

In addition to premium plans, Social Champ provides you with a FREE plan that contains a variety of benefits, including:

• Handling three social media accounts
• Unlimited post scheduling
• Organise and divide your clients’ social profiles in workspaces to make productivity easier.
• The sentiment analysis function lets you see how your posts sound to your audience
• Availability of Bulk Upload tool to schedule up to 50 articles in one go using a CSV file
• Get an extensive collection of royalty-free stock photos for your blog posts
• Offers access to up to 1 user

Social Oomph

With Social Oomph, you can schedule posts and track statistics across multiple social media platforms, along with unique features like automatically deleting old Twitter DMs from your inbox. 

Social Oomph may help you manage your activity on various social media platforms, including Facebook, Twitter, LinkedIn, and others. You can, for example, schedule automated direct messages to greet new followers and search by keywords to reach out to Twitter influencers.

The free plan includes features such as:

• Manage one social profile
• Access to the personal area only
• Access to basic posting features
• Unlimited scheduled posts
• Maximum three posts per hour
• Free support

Viralpep

Viralpep is a free social media management tool designed specifically for small businesses. It’s simple to use and is packed with features, giving you one place to plan, create and deliver your content to multiple or single social media platforms. 

Viralpep may help you manage activity on various social networking networks, including Facebook, Twitter, Instagram, and LinkedIn. 

You can tune the time zone according to your desired location and ensure your content reaches the right audience at the right time. While Viralpep does not offer a free plan, it provides a 15-day free trial with all features. No credit card is required to sign up for the free trial.

Canva

Canva is a fantastic tool for social media marketers as the visual aspect of social media is becoming increasingly important. You can use hundreds of ready-made designs they offer to generate designer-level marketing assets. In addition, you can now link your social accounts and post or schedule content directly from Canva. 

Canva provides a free version that allows you access to many pre-made layouts. It’s a powerful tool for creating appealing creatives for your business social media account. 

The free plan includes features such as:

• 250,000+ free templates
• 100+ design types (social media posts, presentations, letters and more)
• Hundreds of thousands of free photos and graphics
• Invite members to your team
• Collaborate and comment in real-time
• 5GB of cloud storage

Missinglettr

Missinglettr is a social media management tool that helps you manage content across multiple social media networks quickly and easily. It can sync effortlessly with Facebook, Instagram, Twitter, and Google businesses. 

Missinglettr handles everything for your business social media accounts, from content planning to scheduling. You can turn your content into engaging social media posts and find your niche’s best influencers for promoting the posts. In addition, it helps you analyse inbound traffic and engagement through automated social media drip campaigns.

The free plan includes:

• one workspace
• one social profile
• 50 scheduled posts
• 0 extra users

TweetDeck

TweetDeck is suitable for businesses that rely on Twitter to communicate their message. TweetDeck is a tool that lets you manage numerous (unlimited) Twitter accounts from one centralised place. In addition, you may customise your own social media dashboard to send and receive tweets and manage and monitor your Twitter profiles. 

You can download TweetDeck as a web app, a Chrome extension, or a desktop application. This software allows you to pre-schedule tweets, create Twitter lists, etcetera, and the best thing is that it’s all free.

Buffer

Buffer is one of the finest tools for managing your social media business accounts. The app includes analytics capabilities that allow you to monitor your audience’s behaviour and determine the ideal time to post on socials. You can set up Buffer in just a few clicks.

Its Chrome extension, in particular, smoothly integrates with the system. It’s a more straightforward and effective way to manage social media and engage with your customers or prospects. 

Buffer’s free version supports over six different platforms, including Instagram, Tiktok, Twitter, LinkedIn, Facebook and Pinterest.

The free plan includes:

• Creating posts and scheduling their release for each social network
• Save your content for later as a draft
• Up to 3 social channels; for example, 5 Twitter profiles and 3 Facebook pages count as 8 social channels
• Schedule 10 posts per social channel
• Access to a calendar view to check your content across all social platforms
• Integrations such as Canva, OneDrive, Google Drive and Dropbox to upload, manage, and edit your content

Planable

Planable is a social media collaboration solution that helps marketers collaborate more effectively and efficiently. It’s one of the most visually appealing tools for creating, planning, collaborating, reviewing, and scheduling social media content. 

Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, and Google My Business are among the most prominent social networking platforms supported. 

Planable is entirely focused on collaboration and approval, so you can receive comments on each post, have discussions, approve posts, and schedule posts automatically. 

Planable provides a free plan that allows you to try out all of the features for the first 50 posts to get you started.

SocialBu

SocialBu helps you stay on top of your social media game. It helps you successfully manage your social media profiles in one place with features such as 

• Publishing posts
• Responding to messages and comments
• Analysing your social media performance
• Automating tedious tasks

You can monitor your social media and listen to what people say about your brand or topics concerning you. SocialBu supports the most prominent social networking platforms, including Facebook, Twitter, Instagram, LinkedIn and Google My Business. 

However, with the free version of the tool, you can manage only two social platforms: Twitter and Facebook.

SocialBu’s free plan includes:

• Managing 2 social accounts
• Publishing 40 monthly articles
• Analytics such as Post insights and top-performing posts

Key Takeaways

Without a doubt, the social media management industry is broad, and there are several tools available. Choosing the right tool is tricky, but it depends on your marketing objectives and requirements. 

You can simplify and broaden your business reach using a free social media management tool. Using more than one tool listed above might be a good idea, as several tools have multiple functions, so combining them might work just right for you.

Try out as many tools as possible to discover which works best for you, then choose the one that meets your long-term needs.