11 free survey tools for your small business in 2022 

Businesses rely on customer and employee satisfaction to succeed and thrive. And it is challenging to keep them satisfied without knowing their needs. Therefore, as a small business, you should make it a priority to reach out to your customers and employees regularly for:

• Conducting new market research
• Get feedback on the quality of your products
• Request feedback from your customers and prospects about your product
• Ensure the work environment for your employees is relaxing and motivating

Additionally, you can create local forms and send their links to your respective employees to know their pain points. However, this is not the same regarding market research and collecting product feedback from your customers. 

There are always ways to improve business products or services but knowing which method would best please customers could be a little challenging.

Therefore, here are some survey tools that make it easy for you to collect customer feedback to manage business insights.

Free survey tools for your business

Cognito Forms

Cognito Forms is an online form-building tool that enables you to create simple forms without coding or time-consuming processes.

You can easily customise how you can collect information for surveys, order forms, lead forms, etcetera. In addition, every piece of information you collect from your customers remains secure and follows the data privacy regulations.

The free plan of Cognito Forms includes features such as:

• Creating unlimited forms 
• 100MB of storage space
• 500 per month entries
• Accessible to one user
• Accepting payments

Survey Planet

Survey Planet offers the option to its users to design unlimited surveys and share and review its results. It is easy to use customisable survey maker that offers a wide variety of creative pre-made themes for your survey. You can also create new themes using the ‘theme designer’ feature.

With the help of survey Planet, you can customise your online questionary according to your customer’s needs. Moreover, you can present the questions on your survey form in English, Spanish, Chinese or over thirty other languages.

The free plan of Survey Planet includes the following features:

• Unlimited Surveys
• Unlimited Responses
• Welcome & Success Messages
• Share Surveys on Social Networks
• Anonymous Surveys
• Duplicate Surveys with a Single Click
• SSL Security
• No Data-Mining or Information Selling
• Share Surveys with Email
• Over 90 Pre-Written Surveys
• Basic Survey Themes
• Create Surveys in Over 30 Languages
• Basic In-App Reports
• Delete Unwanted Participants
• Archive Surveys

Forms.app

Forms.app is a mobile-friendly survey tool you can access from anywhere, anytime and from any device. In a matter of minutes, you can accumulate millions of records with this tool. Using the Forms.app, you can create forms in minutes and start collecting responses immediately.

Free plans allow you to create up to 10 forms and receive 150 responses each month. In addition, monthly limits exist on how many payments are allowed (20) and how many forms can be viewed (10000). 

In the free plan, the forms you create will have the watermark of the forms.app. Other features include:

• 1.000 responses storage
• 100 MB file space
• 25 email notifications/month

SurveyMonkey

SurveyMonkey is a global leader in the survey software industry. Companies like Johnson & Johnson and Adobe use SurveyMonkey to conduct their surveys and research. 

With SurveyMonkey, you can:

• Get access to survey templates that are easy to understand by your customers, employees, or target audience.
• Create your surveys using expert-written sample questions.
• Estimate the success rate of your surveys based on their scores.

You can create unlimited surveys on SurveyMonkey for free, although the number of questions per survey is limited to 10, and there is a response limit too. 

Google Forms

Google Forms is an easy-to-use and affordable form maker compatible with all devices. It is a form-builder provided by Google and has an array of features. 

With Google Forms, you can create surveys with different pattern questions like multiple-choice, open-ended, checklist, long-form, etcetera. You can also add visuals to your questions, mark compulsory to answer questions, and even create surveys with sectional forms. 

Google offers no charge for a 14-day free trial.

Microsoft Forms

Microsoft Forms, like Google Forms, is a user-friendly, powerful, free-form generating tool. Due to its Excel interface, it has additional data analysis features.

It’s easy to create a form:

• just add a question
• select an answer format
• then fill in your questions and response options.

You can send a direct link to others or embed the form on your website to collect replies easily. In addition, you can obtain a summary of the data in the Microsoft Forms interface or view the replies in an Excel spreadsheet for a more comprehensive data analysis.

HubSpot Form Builder

HubSpot Form builder is a type of pop-up form. These forms can appear in pop-up overlays on particular pages or to certain visitors, drop in at the top of your page after a specific time, or slide in left or right.

Only a few fields are available in HubSpot’s pop-up forms: email, first name, last name, and phone number. To customise these fields, you will require a premium plan. Nevertheless, this tool is perfect for collecting data for newsletter subscribers or new leads.

You can automate customer qualification, segmentation, and follow-ups with this form builder to focus on what matters most: establishing connections.

The free plan includes creating forms like pop-ups and standalone. 

JotForm

Jotform contains a huge collection of over 10,000 pre-made form templates in various categories. It allows you to get paid directly using forms.

After choosing a form template, you can customise it with a drag-and-drop editor that shows you precisely how your changes will appear in the window. Once you create a form, you can send the form across using a link, embed code, email campaign, or even a fillable PDF.

The free plan features include:

• Form Limit up to 5 forms
• 100 Monthly Submissions
• 100 MB Available Space
• 1,000 Monthly Form Views
• 500 Total Submission Storage
• 100 Fields per form
• 10 Monthly Payment Submissions

SoGoSurvey

SoGoSurvey is a cloud-based SaaS platform for creating, sharing, and analysing surveys, forms, polls, quizzes, and evaluations.

You can create an endless number of surveys with a free account (Basic account). A Basic account allows you 100 email invites and replies per survey each year, with a maximum of 200. 

SoGoSurvey helps you streamline your feedback process and make data-driven decisions. It also offers free basic, student, academic, and non-profit licenses.

ZohoSurvey

Zoho Survey helps you build a broad range of forms, basic polls, and surveys, with more answer options than other free apps. It offers a question library and form templates tailored to business needs. 

ZohoSurvey is a tool more suitable for bug reporting and lead generation. In addition, you can choose questions from a question sample library to improve the effectiveness of your forms. 

The free plan features include:

• Unlimited surveys
• 10 Questions / Survey
• 100 Responses / Survey
• In-mail surveys
• Over 250 survey templates
• Embed survey on the website
• Scoring
• HTTPS encryption
• Share on social
• Password protection
• Unlimited collectors/survey
• Real-time responses
• Export as PDF
• Pop-up surveys
• Survey builder in 26 languages

ProProfs Survey Maker

Using ProProfs Survey Maker, you can analyse your target audience’s changing requirements, gather valuable data, and stay ahead of the competition.

You have an option to use visually appealing themes to communicate the concept behind a survey, add your company logo and customise the font, colours, buttons, etcetera that goes well with your brand. You can check the responsiveness of your survey on mobile, desktop, and tablet.

Unlimited surveys, poll builder, templates, reports, custom scoring and results, and unique branding are all included in the free edition. 

Key Takeaways

The tool listed here provides excellent features that are free of charge, so choosing one of them is a good way to cut costs for your business. Moreover, if any of these tools check for all the criteria, you can keep using them in the long run. 

 In the end, your choice should reflect your business needs. So explore, compare, and decide on the platform that’s right for you.