Marketing experts’ favourite free SEO tools in 2022
SEO is a complex process, especially for those just starting out. Fortunately, understanding it becomes straightforward once you find the best SEO tools.
With SEO tools, you can complete tasks such as keyword research and data analysis as quickly as possible and to the best of your ability. SEO tools gather data from your website and provide you with insights so you can improve it.
Interested in developing a Knack for SEO? The following free SEO tools will help you improve your content, increase search rankings, find relevant keywords, and accomplish many other tasks.
Table of Contents
The Tools
Google PageSpeed Insights
Check your site’s performance and usability on a variety of devices. Enter a URL into PageSpeed Insights, and this tool will calculate its loading time and performance on both PC and mobile devices.
The performance of your website is then graded on a scale of 0 to 100. It shows you how long it takes for the site to load based on several metrics and provides areas for improvement.
Google Analytics
Google Analytics is an SEO tool that gives high-quality and extensive information on how customers interact with your website. For example, it helps you track how many visitors found your website, what content is popular among the audience, and their behaviour on the page.
There is also a section called ‘Acquisition’ in which you can find out the search engines that are sending you the most traffic.
Google Search Console
Google Search Console is a free SEO tool that tracks your site’s performance. It helps you eliminate errors that may impact your website ranking in SERPs.
GSC generates an HTML improvement report that includes issues such as flawed meta descriptions and tags and non-indexable content.
Moreover, GSC helps you get rid of spam and block malicious users on your website, improving the user experience and ranking on google.
Google Trends
Google Trends displays the most popular search phrases over time, which may help identify seasonal patterns in search popularity and break them down regionally.
You can also search for keywords; google trends will present you with a graph that depicts the ongoing trends around the keyword. You can then decide where to incorporate that keyword in your content and which keyword you should eliminate.
By doing so, you will be able to create more relevant content for your audience.
Google Alerts
Want to be constantly aware of the buzzwords floating around in your industry? Set up a Google alert. Whenever it finds a new result for the term you searched – your brand, company, or product name, it sends you an email alert.
Ubersuggest
Ubersuggest is an all-in-one SEO solution that will help you dominate the SEO game. A key component of SEO success is knowing what you’re doing, what your rivals are doing, and how to change your plan to take advantage of market gaps.
It’s as easy as putting a URL or phrase into the Ubersuggest search field, and you may get a quick report for your chosen domain or keyword.
Answer the Public
Answer the Public is an SEO tool that helps you generate 150+ keyword suggestions in seconds. The Google Keyword Planner is where most SEO tools receive their data from.
However, Answer the Public is a unique tool.
This fantastic programme searches for forums, blogs, and social media queries. It also converts their inquiries into relevant keywords.
Ahrefs Webmaster Tools (AWT)
Ahrefs webmaster tool is an SEO tool to assess your website’s technical assessment. You can audit your website for over 100 different technical SEO concerns by signing up for Ahrefs Webmaster Tools and authenticating your site.
Following an audit, AWT makes recommendations about how to correct these SEO concerns. It will advise where you can strengthen your internal linking, which can assist you in increasing your search engine results.
Key Takeaways
This article does not declare that these free SEO tools mentioned above are better than the paid SEO tools like SEM Rush. However, these free SEO tools will get your business up and running, increasing the user experience.
Remember to conduct extensive research on different SEO tools and choose one that works best for you.
