Prestigious Afro Beauty: Seamless Payment Gateway Integration

Prestigious Afro Beauty is an eCommerce Natural Afro Hair and Beauty store and a Social Enterprise and a movement that celebrates the beauty of everyone and all hair textures. 

While actively emphasising curly and afro hair, they confront racism and hair discrimination. Prestigious Afro Beauty’s legacy is to empower the current (and future generations) to embrace their natural beauty, thereby enhancing self-care and love by providing quality toxic-free natural products and sharing educational content that will generate wealth within the Black and local communities. 

Challenge:

Their primary challenge is to construct their very own web stores efficiently, with minimal effort and preferably with little to no prior experience in IT or coding. Additionally, they wish to accept all relevant payment methods, including credit/debit cards and eWallets, in a secure manner. They also want to easily oversee all their e-commerce operations and promote their products via various social media platforms. 

Solution:

Our team helped seamlessly integrate the payment gateway onto the Afro Beauty website, which ensured a smooth and secure checkout process.

The streamlined and quick checkout experience led to low drop-offs from the funnel, which, in turn, helped significantly increase conversion rates online. 

The brand was also able to run direct ads using social media, which allowed users to add products to the cart and securely pay without any difficulties.