Compared to businesses offering physical products or one-time purchases, SaaS provides an entirely different product that allows customers to connect to and utilise cloud-based software through the Internet. Software as a Service (SaaS) is a subscription-based intangible product. So, as…
Today, Instagram plays a crucial role in every business’s development strategy. Thousands of people spend hours on Instagram every day. There’s nothing more trending on the Internet than Instagram. Instagram is no longer merely a platform for beautiful photographs. Instead,…
Instagram is one of the best ways to reach out to people for your business. After all, almost everyone nowadays spends active hours on this social media platform, making it a powerful marketing tool. But put yourself in a situation:…
BRAND: A customer’s gut feeling about a product, service, or company. Marty Neumeier It is undoubtedly not easy an easy task to build a brand; you have to juggle around many things. Which kind of brand should you create? How…
“Most businesses are data rich, but information poor.” says the author of Web Analytics 2.0 who is also the chief digital marketing evangelist at Google: Avinash Kaushik. However, with digital analytics that track key metrics, businesses can obtain real-time data…
