How to Create an Instagram Business Account to Increase your Brand Awareness
Today, Instagram plays a crucial role in every business’s development strategy. Thousands of people spend hours on Instagram every day. There’s nothing more trending on the Internet than Instagram.
Instagram is no longer merely a platform for beautiful photographs. Instead, it’s a content library – Instagram Stories, Reels, and IGTV that enables it to reach new audiences, learn from users’ content preferences, and share stunning images.
Instagram can do wonders for your business, and to explore what it has to offer, you have to create an Instagram business account.
Keep reading this article if you are looking for a way to start your Instagram business account and be the next big thing.
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Steps to create an Instagram business account
Setting up an account on this vibrant social media platform is pretty straightforward. Here are the steps for it.
Download the Instagram app
The first step in creating an account is having the updated version of the app downloaded to your device. Alternatively, you can go to the Instagram website to sign up. However, many people prefer to access Instagram through their phones, given its comparatively user-friendly interface.
The Instagram app is available both on IOS and Android.
Sign up
Fill up the form with your email address (make sure it’s a business email address), firm name, username, and password.
You can also join Instagram using your Facebook business account.
Some points to keep in mind while choosing a username:
- Use your company’s full name
- Do not use dots and underscores randomly, excessively and before starting the name
- Do not use random numbers and combinations if your username is not available
- If your username is not available, try using just one underscore at the end. If it does not work, use a dot to separate words in the name — for example, June.shop.
Be as unique and relevant as possible to your niche and the current trends.
Switch from a personal account to a business account
Now that you have a profile and a username, it’s time to switch your Instagram account to a business Instagram account. Here’s where the real deal starts.
- Go to your profile and click the three parallel lines seen at the top right corner.
- Then, in the resulting navigation menu, select Settings and then click on Account.
- Finally, click the “Switch to Professional Account” button.
If you own a company that provides a product or service, a business account is the best option.
Complete and customise your profile
Now that you’ve completed setting up your business account, it’s time to add information to your profile before promoting your social media.
Start by choosing a profile photo. Your profile image can be a variation of your logo so that your audience can quickly recognise the brand.
Following that, you’ll need to compose your bio and fill up your firm information. It will include your store’s website, hours of operation, and contact information.
Ensure to enter all the details correctly in your profile as people look for such information.
Tips for writing a catchy bio
- Keep it short. (Maximum 4-5 average lines)
- Use copywriting and creative language
- Eliminate filler words and alphabets. (Like, instead of writing ‘we are based out of’, just write ‘based out of’)
- Highlight your USP
- Use standard emojis
Create and post high-quality content
Before you may advertise your account, you must first publish a few posts. People will likely visit your account after you begin talking with them and following them. Therefore, you want something visible that explains who you are as a business.
Some content ideas for the first few posts
- About the company
- Introductory/Hello Post
- About/Meet the team
- Why are we Post
- The inspiration behind the business Post
Here are some ways to ensure the content you are posting is high-quality and your Instagram page looks appealing to the audience.
Create inclusive content
Brand content performs best when individuals envision themselves utilising your products or services. Therefore, aim for material that is inclusive in all senses of the word. Celebrate people from various walks of life, but avoid using clichés or prejudices.
Create a visual aesthetic for your brand
Instagram is mostly about pictures, so have a distinct visual identity. Try to create themes for content and keep switching them from time to time.
Create a consistent aesthetic design once you’ve decided on your themes. It includes a colour palette and general look that your followers will identify your brand as soon as they see it in their Instagram feeds.
Take high-quality photos
You must have outstanding photographs to make Instagram work for your business. However, you do not need to be a professional photographer or require much equipment. Your phone is your best buddy for Instagram photos because you can post directly from it.
Use tools to help you edit your photos
You’ll probably need to edit your images, no matter how good they are. Editing tools may assist you in maintaining your design, adding frames or logos, and even creating infographics and other unique material.
Fortunately, many free resources are accessible, including Instagram’s built-in editing tools. When such devices aren’t cutting it, try out some mobile picture editing applications, many of which are either free or extremely inexpensive.
Write compelling captions
Instagram is a visual medium, but it doesn’t mean you should ignore your captions. Captions allow you to describe the narrative behind the photograph. You can build empathy, fellowship, and trust with good writing. Most importantly, it helps you connect with the audience.
Post casual content for Instagram Stories
According to 99 Firms, every day, over 500 million people watch Instagram Stories 2022.
Post content like tell genuine brand tales, tease an upcoming product release, upload memes, host a contest, and engage your audience with Stories stickers.
You have to provide value to your viewers and hook them up to watch your stories regularly.
Post consistently
If you’re serious about maintaining an Instagram account for your business, you should demonstrate that to your followers. It is not enough to just provide high-quality content once in a while.
You must share content regularly so that your audience knows they can anticipate a continuous stream of fascinating and helpful material from you, making your brand worth following.
Link your business Facebook page
It’s time to connect your Instagram account with your Facebook Business account.
A Facebook business page is a prerequisite for several features of Instagram’s business. Here are the steps to link your Facebook and Instagram accounts.
- Click the three lines in the top right corner (like you did in step 1).
- Go to Settings, then select Business
- Click Connect a Facebook Page to link your Facebook page
Start following accounts
You have nearly completed your profile. Next, invite your Facebook followers to follow you on Instagram.
You should also begin following individuals to receive relevant stuff in your feed. Follow pages that are relevant to your brand, such as:
- Pertinent businesses of your city or state
- Informational sites that give industry news
- Approach influencers in your area for marketing your brand in future
Collaborate with Instagram influencers
Today’s generation does not trust a product, company or service unless a trusted celebrity or Instagram influencer endorses it. Hence, it is essential to collaborate with active influencers on the internet.
You can reach out to them via DM or contact details provided in their bio. Ensure to use proper writing templates and strong language, as well as a clear idea of the kind of services you require from them.
Develop a strategy
Creating an Instagram business account is only the first step. When you’ve finished setting up your page, it’s time to learn how to utilise Instagram for marketing.
You’ll want to consider the hashtags you’ll use, the accounts you’ll target, and whom you’ll engage with, among other things.
Here are some tips for using Instagram for your business.
Benefits of an Instagram Business Account
You might be wondering why you need a business account when a personal account is also sufficient.
Nevertheless, the business account provides valuable benefits that give your company an edge over others in this social media world.
Action Buttons
You can add action buttons to your Instagram business profile, such as “Book an Appointment,” “Make a Reservation,” or “Get Tickets.”
Many scheduling apps integrate with Instagram, allowing you to connect your business account to your scheduling programme.
You may also include CTAs on your profile, such as “Call” or “Email,” to make it easier for your audience to contact you.
Auto-Scheduling Posts
Scheduling posts in advance is a significant benefit of having a business account. It is beneficial since you can implement and execute your plan without spending all of your time on the app.
Access to Analytics
With a business profile, you’ll be able to learn more about your followers. For example, you may view a demographic split and how your audience responds to your posts.
Ability to Manage Ads
With an Instagram business account, you will be able to promote posts and quickly pick your audience, set a budget, and begin advertising.
You may even collaborate with influencers by promoting their sponsored content directly (if you identify as a business partner).
You’ll need to join your Facebook account to go deeper into the Facebook Ads Manager.
Key Takeaways
Getting started with Instagram marketing may be advantageous for your business and is a simple procedure. Your social presence increases over time and expands your Instagram business account reach with recorded stats.
It’s time to increase your brand awareness. Enter a social media world full of your prospects, customers, and competition, and pave your way through it all.
