How a Checkout Page Can Boost or Damage Your E-commerce Business
With the expansion of online platforms, the checkout experience will play an increasingly important role in conversion rate and customer loyalty. Therefore, it will be imperative to leverage technology and best practices to optimise customer experiences to succeed in digital commerce.
In today’s digitally driven world, more commerce business is shifting online, meaning the e-commerce industry is becoming more competitive by the day.
E-commerce businesses have made shopping more accessible, from daily groceries to clothing or accessories. Now consumers can shop for anything they want from the very comfort of their homes.
However, with the growing demand for e-commerce, you must consistently provide your consumers with an excellent online shopping experience. It should be a smooth and straightforward process from adding products to the cart to the checkout journey.
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What is Checkout?
In an e-commerce store, the checkout page is where consumers enter their payment and shipping or billing details. Here the customers decide whether to move forward with the purchase or want to discontinue.
The checkout process should not be complex. Furthermore, if consumers experience negative checkout, they will likely abandon their carts.
The negative experience leading to cart abandonment
Consumers expect the checkout experience to be as seamless and frictionless as possible. Therefore, according to Accenture, 87% of online shoppers abandon their carts due to complex checkout.
The factors that add to a negative checkout experience are:
- Unavailability of multiple payment options
- High downtime rate
- Multiple complex plugins
- Lengthy payment forms (filling in various details)
- Complex navigation
- Unavailability of coupons
- Change of price when tax and shipping fees add to the bill
If a consumer experiences any of the bullet points mentioned above, that is the end of the purchase.
Therefore, your e-commerce business can experience a high cart abandonment rate and a higher revenue loss.
Frictionless Checkout Experience is a Must
Sales and marketing strategies dominate your business, and you tend to overlook checkout journeys.
Getting traffic to your website is useless if you can’t convert it into sales.
There’s a need to eliminate the broken checkout funnel if you want to increase your sales, and it is the ultimate key to the success of an e-commerce business.
You can achieve this by leveraging the latest technology and making your consumer’s checkout experience smooth like butter.
Since different platforms provide different checkout flows, the checkout experience differs from website to website. As a result, the checkout process becomes more complex and unfamiliar to consumers every time they shop online.
Hence, not understanding the checkout flow can make online store navigating difficult and lead to cart abandonment.
OmniPay Checkout can enhance your website checkout experience with 99.97% uptime
You can simplify Point-of-Sale for your eCommerce business with OmniPay. We provide payment options and integrations to make your checkout as simple as possible for convenient and accurate purchases.
Fast Checkout
To reduce checkout times by 60%, we use tokenisation which automatically prefills the delivery details of customers who have shopped previously. So all your customers have to do is enter the CVV code, and ta-da, payment is complete.
Accept payments globally
We want to help e-commerce merchants in the UK expand their business worldwide and be able to accept payments globally. Hence, multiple payment options are available for your customers. So let your customers pay the way they like.
Security Payment infrastructure at no extra cost
OmniPay takes payment security infrastructure seriously. We comply with PCI DSS regulations and uphold 200+ fraud filters to protect your transactions from fraudulent transactions and scams.
Express checkout
For customers you trust, OmniPay offers Express Checkout options where the customer can quickly pay, bypassing a few security checks.
This option is only for loyal customers who frequently order from your store.
Save Money
OmniPay has helped hundreds of merchants like you save up to 50% on their merchant service bills. How about you book a call with us, and let’s see how much money we can save your e-commerce business.
Key Takeaways
With the expansion of online platforms, the checkout experience will play an increasingly important role in conversion rate and customer loyalty.
A variety of factors influence customers’ checkout experience. Therefore, it will be imperative to leverage technology and best practices to optimise customer experiences to succeed in digital commerce.
